WE'RE HIRING!
Social Media and Content Creator
We’re looking for a strategic, results-driven storyteller who knows how to turn ideas into content that moves people and makes them take action. You’re not just here to post, you’re here to grow a brand and drive real business results. You think in hooks, visuals, and strategy. You love taking a big vision and turning it into content that not only stops the scroll but sparks conversations, DMs, and conversions.
You’re proactive, analytical, and creative — a content creator who cares as much about data, impact, and KPIs as you do about design and storytelling.
You want to work closely with a visionary CEO and a small, passionate team that’s redefining what it means to build a freedom-filled life abroad.
DOES THIS SOUND LIKE YOU?
You’re the kind of person who sees a moment, a quote, or a story and immediately thinks, “This could be incredible content — and here’s how we make it convert.”
Your brain naturally turns ideas into hooks, visuals, and strategic storylines that stop the scroll and spark action.
You spot patterns in what’s trending. You instinctively understand why a post performs, where the story arc needs to go, and how to adapt it to fit the brand voice. While everyone else is scrolling, you’re analyzing, planning, and creating with purpose.
You love the blend of creativity and data. You enjoy the visuals and storytelling, but you also geek out over strategy, performance metrics, and understanding why people click, share, and buy.
You’re not just creating content — you’re creating connection, conversation, and conversion.
You take ownership of your ideas from concept to publish. When something feels unclear, you don’t wait for direction — you ask smart questions, propose new angles, and make the content stronger.
You’re grounded and emotionally steady in fast-moving creative environments. When priorities shift or inspiration strikes midweek, you’re the calm voice saying, “Got it. I’ll pivot and make it even better.”
You love collaborating with visionary leaders and turning their message into content that moves people to act. Coaching moments, client wins, testimonials — you know how to transform them into stories that sell.
You communicate clearly, confidently, and with warmth. Whether you’re writing captions, replying in DMs, or sharing feedback with the team, you keep it clear, intentional, and human.
You’re tech-savvy, curious, and efficient. You pick up new tools fast, leverage AI to work smarter, and know how to make your work look and sound fully human.
You’re not looking for a “post-and-go” role. You’re looking to make an impact. You’re excited to be part of a mission that helps people build freedom-filled lives abroad, and you want your content to directly fuel that growth.
You want a role that values creativity, strategy, and results. A role where you can work from anywhere, take ownership, and help grow a global brand with intention and purpose.
People describe you as the creative who gets results. The one who turns ideas into content that drives engagement, conversations, and sales.
Do you want to join a visionary team that’s redefining what freedom looks like?
At Move Abroad Coach, we help Coaches, Freelancers and Entrepeneurs find freedom, fulfillment, and adventure abroad. We simplify the complicated stuff: visas, income, logistics, so our clients can focus on actually living their dream life.
We’re a fast-moving, high-achieving, genuinely supportive team that believes in living what we teach — building freedom-filled lives while creating real impact for others around the world.
WE ARE LOOKING FOR AN SOCIAL MEDIA & CONTENT CREATOR TO HELP TAKE MOVE ABROAD COACH TO THE NEXT LEVEL!
Imagine starting each workday knowing your creativity is shaping something meaningful — a growing brand that’s helping people design freedom-filled lives around the world.
You’re respected, trusted, and supported. You’re part of a small but mighty team of smart, ambitious, big-hearted humans who care deeply about the work and about each other. Everyone brings their own genius to the table, and your creative and strategic voice actually matters.
You’re encouraged to pitch ideas, test new formats, and bring data-driven creativity to the table. When you spot a stronger hook, a clearer message, or a more effective way to tell a story, your input isn’t just welcomed — it’s celebrated.
You’re recognized for your originality, your storytelling, and your ability to turn ideas into content that performs. You can feel the impact of your work every time a post converts, a Reel brings in leads, or a message sparks genuine conversation.
At Move Abroad Coach, we’re a high-achieving, freedom-loving team that values excellence, integrity, and sustainable growth — but we also believe work should feel good. We celebrate wins, share breakthroughs, and always make room for growth.
We’re expanding quickly and looking for that rare blend of creative visionary, strategic thinker, and results-driven collaborator. Someone who thrives in a fast-moving environment and wants to grow with us for the long haul.
If you’re nodding along thinking, “This is exactly where I want to be,” this might be your next adventure.
THE NITTY GRITTY DETAILS
🌍 Starts at 10 hours per week for $25 per hour, paid monthly, with room to grow in hours and pay, with potential bonus opportunities based on KPIs, conversions, and campaign results.
💫 We’re looking for someone who’s invested in the mission - a steady, reliable team member who wants to help shape the long-term visual and storytelling direction of Move Abroad Coach.
🚫 This isn’t a filler gig, a short-term contract, or something to squeeze between multiple big clients. We’re looking for someone who wants this to be their creative home — the brand they’re excited to pour their best ideas into.
🕓 Flexible hours — results and creativity matter more than clocked time. We do need 3–4 hours of overlap with Central European Time (CEST) each weekday for team collaboration, along with the ability to post and engage during US daytime hours.
🚀 During launches or big promotions, the pace picks up. We’ll move quickly, create more, and collaborate closely as a team. These seasons are planned ahead and balanced with slower, more spacious weeks afterward.
💻 We’re a remote, fast-paced creative team that values clarity, initiative, and clear communication. You’ll have autonomy in how you structure your work, but we expect follow-through, ownership, and content that reflects the quality of our brand.
🤝 We’re looking for someone who wants to grow with us. Someone who brings ideas to the table, refines creative processes, and helps expand our reach through smart, intentional storytelling combined with effective conversions.
✨ This is a long-term role with significant growth potential. As Move Abroad Coach expands, you’ll have opportunities to step into more responsibility, creative leadership, and strategic influence across the brand.
THE MANY, MANY PERKS OF LIFE ON THE MOVE ABROAD COACH TEAM
🌍 Fully Remote, Fully Flexible
Work from anywhere in the world: whether you’re filming B-roll in Barcelona, editing Reels from a café in Lisbon, or drafting captions from your favorite spot at home. No commute, no corporate energy, no office politics. Just freedom, creativity, and meaningful work.
🕓 Flexible Hours with Real Autonomy
We care about quality, creativity, and results — not sitting at a desk from 9–5. As long as you have 3–4 hours of overlap with Central European Time (CEST) each weekday for collaboration and can post & engage during US daytime hours, you’re free to design a schedule that supports your energy and process.
💻 Creative Work That Actually Matters
Your work directly shapes the online presence of a brand that’s helping people build freedom-filled lives abroad. You’re not creating fluff - you’re creating strategic, intentional content that inspires, educates, converts, and sparks real transformation.
🚀 Room to Grow (And We Mean It!)
This isn’t a dead-end social media job where you churn out posts on autopilot. You’ll have creative ownership, the ability to pitch ideas, shape campaigns, and influence the direction of our visual brand. As we grow, you’ll have opportunities to step into higher-level strategy, leadership, and bonus potential tied to KPIs, conversions, and campaign results.
🤝 Supportive, Vision-Driven Team
You’ll join a small, tight-knit team that values collaboration, clarity, and emotional intelligence. We move fast, but we care deeply about our clients, our mission, and each other. You’ll be part of a culture that celebrates initiative, open communication, and personal growth.
✨ Bring a Visionary CEO's Vision to Life
You’ll collaborate closely with Richelle - capturing stories, planning shoots, shaping messaging, and turning coaching moments into content that converts. She values partnership, creative initiative, and clear communication. You’ll help bring her voice, ideas, and brand vision to life through high-quality, conversion-driven content.
💡 You Get the Best of Both Worlds
You’ll have the freedom and variety of an entrepreneurial environment, without the pressure of running your own business. You’ll get to contribute to bold ideas, shape strategy, and create systems that matter, all while enjoying stability, mentorship, and team support.
JOB REQUIREMENTS
MUST HAVES:
This is not just a content posting role. We’re looking for a confident, proactive storyteller who knows how to create content that doesn’t just get views, but converts into conversations, DMs, and clients. You understand the psychology behind what makes people take action, and you know how to turn ideas, coaching moments, and client wins into powerful, on-brand content that inspires connection and drives results.
⚡️ Proactive & Ideas Forward — You don’t wait to be told what to create - you come to the table with hooks, angles, and creative concepts already brewing. You see opportunities for content everywhere.
🎥 Strong Content Creation Skills — You know Instagram inside out: trends, hooks, pacing, editing, captions, storytelling, and what actually gets people to stop scrolling.
✍️ Compelling Copywriting — You can write warm, human captions, podcast show notes, and promotional posts that feel aligned with our brand voice — and that lead to conversions, not just likes.
🎨 Design & Visual Creativity — Confident in Canva. You understand layout, spacing, color, and how to make graphics look clean and intentional.
💻 Tech-Savvy & Quick Learner — Comfortable with tools like Meta Business Suite, scheduling platforms (Later, Metricool, FG Funnels), Riverside, and basic analytics. You learn new tools fast and aren’t intimidated by automation or data.
🔁 Repurposing Genius — You can take one big idea and turn it into a Reel, carousel, caption, email, and Telegram post without losing the story, emotion, or purpose behind it.
💬 Conversion & Conversation Focused — You understand social media as a sales tool. You know how to craft calls-to-action that move people from post → DM → product or program. You’re familiar with ManyChat or other DM automation tools and can manage light conversation flows that drive interest and sales.
⚙️ AI-Smart, Not AI-Sounding — You use tools like ChatGPT strategically to make your work faster and sharper, but your final content always sounds human, natural, and unmistakably on-brand.
Personality & Culture Fit
🧘♀️ Emotionally Steady & Grounded — Creative environments move fast. Trends shift, ideas evolve, timelines change. You stay calm, clear, and focused without getting overwhelmed.
🔄 Agile & Adaptable — If a campaign shifts midweek, your response is: “Got it. here’s the updated plan.” You move with the strategy, not against it.
🔎 Detail-Oriented — You double-check captions, links, visuals, audio levels, typos, and brand tone before anything goes out.
🗂️ Organized & Reliable — You manage content calendars, deadlines, and creative assets with ease. Nothing slips through the cracks.
🤝 Collaborative & Coachable — You communicate clearly, ask smart questions, and take feedback well. You enjoy brainstorming and co-creating with a team.
💬 Warm, Professional Communicator — You engage in DMs/comments and communicate with the team in a way that is thoughtful, tactful, and aligned with our brand energy.
🧠 Strategic, Not Reactive —You understand why certain stories, angles, or formats work, and you use data and intuition together to improve content.
💛 Mission-Driven & Purpose-Fueled — You believe in the MAC mission and feel genuinely inspired by helping people create freedom-filled lives abroad. You’re excited to build content that matters.
🌍 Freedom Lifestyle Vibes — You understand global audiences, enjoy international themes, and appreciate the expat/digital nomad lifestyle we talk about.
We value boundaries, balance, rest, and sustainability, but we do need someone who can keep pace with a growing, evolving brand and respond to new ideas with enthusiasm, not resistance.
This role is for someone who thrives in a creative, fast-moving environment — someone who hears, “We’re shifting direction,” and immediately thinks, “Perfect. I know exactly how to make this better.”
PREFERRED:
💡 Experience with coaching, lifestyle, or personal-brand businesses — You understand the pace, creativity, and collaborative nature of online coaching spaces.
🎙️ Podcasting or short-form storytelling experience — Bonus if you’ve edited clips, pulled highlights, or used Riverside before (training provided if needed).
✍️ Experience writing weekly newsletters that nurture, convert, and promote a podcast — You know how to take a story or episode and turn it into an engaging, conversion-driven email that grows trust and sparks action.
🌍 Lived abroad (or planning to) — You naturally get the mindset, values, and freedom-based lifestyle of our audience.
🛠️ Familiarity with tools like ClickUp, Zapier, Slack, or FG Funnels — Not required, but helpful in our backend systems.
📱Experience with YouTube Shorts, Pinterest, or TikTok — Not necessary, but great if you can help us expand outside of Instagram
OTHER DETAILS
💼 This is a part-time creative role, up to 10 hours per week at $25/hour — we value transparency, so we want you to know upfront exactly what the hours and pay look like.
💼 You’ll collaborate closely with the CEO (for messaging, storytelling, and creative direction) and the OBM (for alignment on launches, campaigns, and timelines).
💼 This role blends content strategy and execution — managing the social calendar, producing high-quality reels, stories, and carousels, editing the weekly podcast, and repurposing long-form content into short-form assets that drive engagement and sales.
💼 You’ll ensure the brand shows up consistently, cohesively, intentionally, and strategically across all platforms, with strong follow-through and attention to detail.
💼 It requires someone who brings ideas, anticipates creative needs, adjusts quickly when direction shifts, and creates content that inspires, educates, and converts.
💼 This role is a creative pillar of a fast-growing, mission-driven company helping people build freedom-filled lives abroad.
💼 Must overlap 3–4 hours M–F with CEST and be available to post/engage during US daytime hours.
💼 Opportunity to grow in hours and pay, plus bonus potential based on performance metrics like conversions, KPIs, and campaign success.
RESPONSIBILITIES:
The Social Media & Content Creator is the strategic creative engine behind the Move Abroad Coach brand — the person who brings Richelle’s voice, message, and vision to life across every platform with intentional, results-driven content. You’ll collaborate closely with Richelle (CEO) for messaging and storytelling, and with Evan (OBM) for alignment on launches, campaigns, KPIs, and overall content strategy.
This role blends creativity with strategy. You’ll transform ideas, coaching moments, podcast episodes, and client wins into scroll-stopping content that inspires, educates, and converts. From Reels to carousels to newsletters, you’ll shape the online presence that connects our audience to the freedom-based life they want — while driving measurable growth and engagement.
And because attention to detail matters in this role, here’s our favorite test: When you apply, include the phrase “I’m ready to create freedom” in the subject line of your email. It’s our way of filtering out mass applications from the people (like you) who are genuinely invested in this opportunity.
You’ll thrive in this role if you love storytelling, think visually, understand the psychology behind what makes people take action, and get excited about turning big ideas into beautifully executed, conversion-focused content that moves the business forward.
Social Media & Content Creator Responsibilities
📅 Content Strategy & Planning
☑ Develop a monthly content calendar aligned with brand goals, ICA, and upcoming launches.
☑ Collaborate with Richelle to brainstorm creative ideas, shot lists, and story angles for Reels.
☑ Create content plans that blend education, storytelling, testimonials, and lifestyle imagery all designed to attract the right audience and move them toward action.
☑ Track analytics and engagement to identify what’s working and inform future strategy.
☑ Present fresh ideas for growth based on data, trends, and audience feedback.
🎥 Content Creation & Execution
☑ Write captions, hooks, and titles for Reels, posts, and Stories that drive conversations, DMs, and conversions.
☑ Edit and finalize Reels, short-form videos, and light podcast content for Instagram, Telegram, and email.
☑ Repurpose long-form content (podcast → email → carousel → Telegram) while maintaining voice and quality.
☑ Create branded graphics, banners, and visuals in Canva for marketing campaigns.
☑ Maintain a consistent brand voice, look, and tone across all channels.
☑ Draft weekly email newsletters inspired by podcast episodes or current themes.
☑ Bonus: Light podcast editing in Riverside (training provided if needed).
💬 Engagement & Platform Management
☑ Schedule posts and manage daily publishing across Meta platforms.
☑ Monitor post engagement, reply to DMs and comments, and flag potential sales opportunities, and use ManyChat to guide conversations toward programs, bootcamps, and offers.
☑ Share and repost community wins, testimonials, and podcast highlights.
☑ Collaborate with the Community Manager to feature alumni stories and client moments.
☑ Support community-driven initiatives on Telegram and Facebook as needed.
The Bottom Line
This is a role for someone who feels most alive when they’re creating with intention — someone who can take a vision and turn it into content that performs.
SOUND LIKE A GOOD FIT?
We’re looking for the right person to start as soon as possible — someone creative, reliable, and genuinely excited to help shape the voice and visual identity of a fast-growing, purpose-driven brand.
We’ll receive a high number of applications for this role, and while we’d love to meet everyone, we can only interview a select few. So make your application stand out. Show us your creativity, your style, your strategy, your voice, and why you’re the perfect person to bring this brand to life online.
Important: This role is so much more than posting content or following trends. We’re looking for someone who takes ownership, brings fresh ideas forward, understands storytelling, and creates with intention. Someone who’s strategic, innovative, and deeply invested in helping our audience connect with the freedom-filled life they want.
At Move Abroad Coach, everything we create is about helping people feel inspired, understood, and confident in designing a life abroad. We’re looking for a team member who feels just as passionate about that mission — and can't wait to use their creativity to amplify it.
IN A NUTSHELL
🎥 You'll create high-quality reels, carousels, stories, and visual content that bring the Move Abroad Coach brand to life.
🎥 You'll collaborate with Richelle to translate ideas, stories, and coaching moments into powerful, on-brand content.
🎥 You'll manage the social media calendar, ensuring consistent, strategic publishing across platforms.
🎥 You'll repurpose podcasts, testimonials, and long-form content into engaging short-form assets.
🎥 You'll write captions, hooks, and emails that feel warm, human, and aligned with our brand voice.
🎥 You'll track performance, spot trends, and use data + intuition to drive continuous creative improvement.
HOW TO APPLY:
Send us your resume (in PDF format)
A clip, link, or portofolio showcasing your work as a social media content creator
Please record a 3-5 minute video introducing yourself. It doesn’t need to be fancy — we just want to get a sense of who you are.
Quick Intro – Your name, where you’re based, and what you do best.
Why this role excites you – What made you want to apply and what about our company or mission resonates most.
Your zone of genius – The thing you’re amazing at that makes everything else easier.
Your approach to social media – How you like to use social media to grow a brand, and create conversions, and how you best stay organized and manage communication.
A fun fact or passion – We want to get a glimpse of your personality too!
Include your "secret subject line" in your email
Share your Enneagram number *I'm an Enneagram 7 ✨
Send all the above to: [email protected] with your secret subject line + portfolio + video
Please make sure to include your secret subject line, example work, and a video. If these things are not included we will immediately dismiss the application
Note: we will review applications as they are received and will be contacting candidates who are the right fit for the role. Please do not email requesting an update on your application.